150 Steps, 3 Days, One Shoe: What Actually Goes Into a Pair of Tieks
I'll admit something a little embarrassing: for the first year I owned Tieks , I never once wondered how they were actually made. I just knew they fit, they folded flat, and they somehow survived more walking than any flat I'd owned before. It wasn't until a friend asked me offhand - "wait, why are these so much more expensive than the ones at the mall?" - that I actually went looking for an answer. What I found changed how I think about the shoe entirely. It's not marketing language when Tieks says it takes three days and over 150 steps to make a single pair. That number is doing a lot of quiet work, and once you understand what's actually happening during those three days, the price tag - and the fact that the shoes last years instead of months - starts to make a lot more sense. Why "Handcrafted" Isn't Just a Buzzword Here "Handcrafted" gets used so loosely in product descriptions these days that it's basically lost meaning. A...